Demi-fine jewelry brand DIDIER DUBOT became one of the sponsors of the Korean drama "Lovestruck in the City," which will be broadcasting on Kakao TV. The main cast of the original series includes Ji Chang-wook and Kim Ji-won, which became a hot topic for the press even before airing. The storyline is about a whirlwind romance on the beach and heartbreak in the city of two young people.
Through this sponsorship, DIDIER DUBOT's jewelry will be natively incorporated into Kim Ji-won's daily life. The main goal is to demonstrate that unique and sophisticated jewelry can also be comfortable, and there is no reason not to wear them with casual clothes. Brand's representative commented, "We are going to introduce ear cuff collection through this drama that women can wear without any difficulty, especially with warm clothes during on winter period. Also, I would like to mention that together with Kakao TV, the original series will be released on Netflix attracting global viewers' attention."
More details on fashionbiz.